Razorshop with Adobe

Online shopping experiences are forcing retailers to reinvent themselves to drive personalized and meaningful customer experiences both inside and outside of their physical stores. But along with the challenge of reinvention, digital also brings retailers a new opportunity to zero-in on the needs of their customers and deliver value like never before. 

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This connected retail experience is powered by Adobe Experience Manager, Adobe Experience Manager Screens, as well as Adobe Campaign and Emerging Experience’s proprietary BLE Experience Platform. Through the pairing of a BLE-powered customer loyalty application and a connected ecosystem of marketing, live data, commerce and analytics, retailers can now connect the associate, customer and store to drive revenue, better experiences and gain market share. 

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Razorshop demonstrates how bringing real-time collection of customer data within the retail environment drives customer engagement, assists associates with sales while increasing check averages, and reduces physical marketing costs.